You obviously need a brand. That in itself breaks down to several components: http://wearesocial.sg/blog/2012/01/social-asia-tuesday-tuneup-11/ a vision, motivation, then the strategy. In order to come to this realization, you will need to use your vision. Once you have the vision, it can motivate you and your company, becoming the driving force for the next step the strategy. This is where the fun begins; you have to be creative. Hopefully Yammer is a way to help manage all the information that’s coming at you. I think one of the dynamics right now is that people feel they’re not getting all the information they need but, also, their inboxes are overflowing.
So I think people need a tool to help them manage all this information. The terrain of the blogosphere has changed radically. Governments and big business have homed in. Blogs are now a focus of social media marketing and sales pitches. microblogging via Twitter the current big thing. For some the blog has lost its innocence and with https://www.web-strategist.com/blog/2010/05/28/field-report-shanghai-and-chinas-social-web/ it much of its charm. For others, blogging presents all sorts of opportunities, from democratizing journalism to flogging goods.
Anyone contemplating starting a blog today would do well to get a grip on how different – and how difficult – successful blogging is now. Twitter Traffic Machine does provide everything that it promises except the one thing I bought it for. It does not automatically add thousands of followers. In fact, if used as instructed, it will very effectively annoy large numbers of potential prospects, replacing quality inter-personal communication with spam.
Use an URL shortener to keep the link size to a minimum so that you leave as many of 140 characters available for your message. I personally use budurl because it is free, it does an excellent job at shortening any kind og URL and, if you register on http://blogos.com the site, you can keep track of any link, looking at how many people clicked on it. This is one of the most widely used twitter tools around today. Its based on Adobe technologies AIR platform.
It takes over where Twitter.com left off in terms of additional features. Its a desktop based application number one, which means you’re not constrained to refreshing a browser to get your updates from Twitter in your browser. Take short meaningful sentences from your blog post and format them into tweets that people can digest and understand immediately and add a link to that specific post.