One thing to understand straight away is that traditional marketing doesn’t work on Twitter. If you start “tweeting” links to your latest press releases, overtly pushing your products or generally offering nothing of value then you’re trying to force feed a community something it doesn’t want. If you come from the old school of thinking, a brand takes a lot of money and time to create. With today’s online business, however, it can be attained with the right combination.
The terrain of the blogosphere has changed radically. Governments and big business have homed in. Blogs are now a focus of social media marketing and sales pitches. microblogging via Twitter the current big thing. For some the blog has lost its innocence and with it much of its charm. For others, blogging presents all sorts of opportunities, from democratizing journalism to flogging goods. Anyone contemplating starting a blog today would do well to http://en.wikipedia.org/wiki/Microblogging_in_China; http://www.buybuychina.com/starbucks-china-wake-up-and-smell-the-pastry, get a grip on how different – and how difficult – successful blogging is now.
Your online marketing becomes a dialogue. This dialogue is developed over time with specific groups of customers whose needs you understand, and for whom you develop an offer. It has to give and create a different advantage and perception over the offer your competitors give. Become an expert at social media such as video and make it a part of your blog. Your https://www.web-strategist.com/blog/2010/05/28/field-report-shanghai-and-chinas-social-web/ visitors expect to be entertained as well as informed and video is a great way to do that. For instance, on Wednesday, Richt thanked the fans for all of his birthday wishes as the coach celebrated his 49th birthday.
Today, Carroll offered his condolences to the family of a friend that lost their battle with cancer. Obviously those with the time, energy and motivation have the edge. The sad thing about the blogosphere is that those people are often those with something to sell. They will be skilled in putting their blogs forward, while Joe Bloggs languishes in obscurity at the bottom of the rankings, swamped by professional competition. http://www.brandchannel.com/home/post/feed/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx?format=ATOM How popular is Twitter? As of early 2011 this service has over 200,000,000 (200 million) users who send more than 60,000,000 (60 million) Tweets per day.
This is a massive audience that you can tap into as part of your overall marketing efforts. But people don’t just use this service via their computers – there are numerous Twitter applications for both iPhones and smartphones so your market reach has now become even broader. No matter where people are they can read your Tweets.