http://www.acclaro.com/newsletter/social-media-guide-to-china http://www.andreavascellari.com/2010/05/age-of-conversation-3-from-theory-to-social-media-practice/. Twellow is a great online Twitter search directory – a kind of yellow pages for Twitterers. It allows you to proactively find people by searching for by categories and subcategories already created for you. These categories and sub can help you drill down into the industries or interests of the Twitter community. Most people have found Twitter to be a great tool for the market place. In the past, marketing like direct phone calls, email marketing and direct mail was a way for companies to communicate with the outside world bringing their message to the customer.
This form of marketing which has been used for years is called outbound marketing. Now with so many ways to block that communication like caller I.D and spam blockers the companies need to find ways for the customers to find them and come knocking on their doorstep. Customers are searching the internet on places like Google; they are using blogs and social media to research their products before their purchase. People want to work or purchase from people that they know and trust, places like Twitter, face book, and linked in provide just that.
Being able to use Twitter in order to generate income online is all about having the talent to drive individuals to a place where the actions that they take will put some money in your pocket. The most important thing about the traffic that you are able to drive from Twitter is that you are not a total stranger to you. If they are acting on something that you mentioned off of Twitter it generally means that there is some degree of trust between the two of you.
More trust equals more money for you. Not to be outdone, the venture capital community has been busy as well. It was announced last week that San Francisco-based Twitter received the largest venture capital investment in history when the Russian firm DST Global invested $800 million in the microblogging site. This new method of marketing is called inbound marketing and does just what it says. It brings customers to you and your business. Places like face book, Twitter and blogging spots are the platform to this new type of business advertising.
Improve your marketing strategies. One of the first things businesspeople do when they’re hit by recession is to cut back on marketing costs. This is actually a very ineffective strategy, as you need the money to strengthen your marketing campaigns. You just need to do one important thing: choose your marketing strategy. Webster’s dictionary describes “a person who takes a contrary position or attitude; specifically: an investor who buys shares of stock when most others are selling and sells when others are buying.
” The way I see it, you have to make your own path. Once you can engage in contrarian thinking it will create the opportunity for brands.