https://smartblogs.com/social-media/2010/05/10/its-ok-to-be-imperfect-one-schools-quest-for-social-marketing-success – https://smartblogs.com/social-media/2010/05/10/its-ok-to-be-imperfect-one-schools-quest-for-social-marketing-success/; Now is the best time to stop all those campaigns that generate poor sales or don’t work at all. This way, you’ll have more budget and time to those that convert to profits. And these are just some of the staggering numbers that get thrown around. This just serves to prove just how powerful and wide the reach of social media is. Then there is the recent auction of Nortel Networks patents. The telecommunications company went bankrupt in 2009 and their patents, which were not viewed as hugely valuable, were put up for bid.
But the larger tech firms did not want a fellow competitor to gain any edge by buying these patents. So Google touched off the high stakes bidding with a $900 million dollar offer and http://www.andreavascellari.com/2010/05/age-of-conversation-3-from-theory-to-social-media-practice/ the war was on. The important thing to remember is that when doing a video, make sure you have a tripod to avoid the “shaky hand” effect. Also, make sure the lighting is good, preferably natural light. Be yourself and speak to the camera like you’re speaking with a patient.
It will take you a few times to get comfortable, but when you do, you’ll be able to deliver value that will sit online 24/7 and generate traffic. Too many retweets. I don’t know who thought this was a good idea – it really isn’t. Businesses think that retweeting information that includes them to their own Twitter will drive traffic and sales, and while it might, it’s also completely annoying. Maybe your Social Media Marketing experts won’t mind since they won’t read your content anyways, but for the average Joe will mind.
If you have to retweet, make sure it’s not promotional. No one minds if you retweet about a missing child or Michele Bachmann’s crazy antics. But if you continuously retweet information about the new renovations in your store, people will get very, very annoyed with you. There are many ways that different businesses can use Twitter. If you’re a media outlet, https://www.prbuzz.com/business-entrepreneur/273299-shanghai-based-resonance-displays-marketing-prowess-building-social-brands-in-china.html you could point people to great stories and articles. If you’re a web design agency, why not share sites you like and your thoughts on design techniques?
Not to be outdone, the venture capital community has been busy as well. It was announced last week that San Francisco-based Twitter received the largest venture capital investment in history when the Russian firm DST Global invested $800 million in the microblogging site. Yammer ties in with the concept of flat organisations, in which senior management is more closely connected to the rest of the work force. Is that sort of approach realistic for larger companies?