Hopefully Yammer is a way to help manage all the information that’s coming at you. I think one of the dynamics right now is that people feel they’re not getting all the information they need but, also, their inboxes are overflowing. So I think people need a tool to help them manage all this information. Improve your marketing strategies. One of the first things businesspeople do when they’re hit by recession is to cut back on marketing costs. This is actually a very ineffective strategy, http://en.wikipedia.org/wiki/Sina_Weibo as you need the money to strengthen your marketing campaigns.
You just need to do one important thing: choose your marketing strategy. Then there is the recent auction of Nortel Networks patents. The telecommunications company went bankrupt in 2009 and their patents, which were not viewed as hugely valuable, were put up for bid. But the larger tech firms did not want a fellow competitor to gain any edge by buying these patents. So Google touched off the high stakes bidding with a $900 million dollar offer and the war was on.
The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now – and this is an aspect of social media marketing. Check your marketing plan and revise. A marketing plan ensures the business owners know what they’re going to do with their enterprise. During recession, some revisions have to be made to keep up with the times. For instance, it becomes necessary to look for other possible markets.
The plan can also be utilized to identify products and services that would remain suitable during the recession. A well written article should include a resource box at the end which contains a link back to your Website. This is how your readers find out more about you. Not to be outdone, the venture capital community has been busy as well. It was announced last week that San Francisco-based Twitter received the largest venture capital investment in history when the Russian firm DST Global invested $800 million in the microblogging site.
So what reason is there to use Twitter for your business? Imagine that you’re having a sale or promoting a new product. You’ve done your due diligence with all your standard advertising but you want to reach people instantly. How about being able to reach tens of thousands of people across multiple platforms (PC, Mac, iPhone and Smartphone) in just a few seconds with a short, enticing sales pitch?
What could that do for your businesses bottom line?