The facebook Phenomenon

http://www.acclaro.com/newsletter/social-media-guide-to-chinaIf the status is not really time critical (e. g. you might be posting a joke or some sort of intriguing remark) then the most effective moment I have found to post status updates is weekday evenings. The most amount of people I have seen on facebook (looking at exactly who is on-line via facebook chat) has been Monday to Thursday evening. David Hale, the UGA beat writer for the Macon Telegraph, has his own blog as well and it is getting rave reviews from the Georgia community.

Hale usually writes feature stories for the print (and online) edition of the paper, but he will also put up the random tidbits that didn’t make the cut on his personal blog. The end result is all the juicy stories fans love to hear, as well as the rarely reported quotes and insights that may not make the cut. http://www.buybuychina.com/chinas-baby-bust-consumers-birth-rates-and-government-impotence/ (http://smartblogs.com/social-media/2010/03/31/social-media-and-china-what-you-need-to-know/) Most people have found Twitter to be a great tool for the market place. In the past, marketing like direct phone calls, email marketing and direct mail was a way for companies to communicate with the outside world bringing their message to the customer.

This form of marketing which has been used for years is called outbound marketing. Now with so many ways to block that communication like caller I.D and spam blockers the companies need to find ways for the customers to find them and come knocking on their doorstep. Customers are searching the internet on places like Google; they are using blogs and social media to research their products before their purchase. People want to work or purchase from people that they know and trust, places like Twitter, face book, and linked in provide just that.

Weekends aren’t a good time to post status updates which you would like to be popular for a couple of reasons. Firstly, most people have a tendency to go out much more at the weekends and will therefore use facebook less, consequently fewer people will see your status update. Furthermore, even the people who do log on often will not want people to know they’re on-line at the weekend as it will imply that they’re not social and staying in at the weekend while they ought to be out and about having fun.

As a result many people will not socialise with any person during these periods on facebook so that it seems like they’re not on-line and possibly out and about. Twitter is quickly becoming one of the most amazingly popular social media networking sites on the World Wide Web. Now with over six million users (and growing) this microblogging site has attracted everyone from President Obama to NBA legend Shaquille O’Neal. Amidst all of this, few people have noticed that Citrix recently bought Cloud for between $200 and $250 million in a major move towards strengthening its hand in the cloud computing world.

Noteworthy in this is that Cloud’s major investor was Menlo Park’s Redpoint Ventures who is on an impressive streak of late.

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