The important thing with this Google+ Local listing is to get reviews, citations, links, and social shares. People buy chiropractors like they buy books online these days. If you have the most reviews, you establish the highest social proof. Strive to get 2-3 times that of your closest competitor. The online journal is no longer a novelty and average lives aren’t of interest unless your life has something special to convey. If so, your blog could catch on.
Think of Nightjack, a British police officer who won awards for his blog about his experiences in law enforcement – for a while (see below). Pick Several. The limitation of just picking one and sticking with it is that you may be missing out on interaction with friends, fans, or other business. In that case, you may need to join several microblogging sites in order to gain broader visibility. Obviously, things can get complex from here on out.
How often do you change your status? When was the last time you changed status? Should you do it on all? Returning to the concept of Communication Manual, spoken with Maria Ripoll, who besides being the actual founding father of this particular project is independent communicator 2.0. This new method of marketing is called inbound marketing and does just what it says. It brings customers to you and your business.
Places like face book, Twitter and blogging spots are the platform to this new type of business advertising. 6) Blogging – Your chiropractic blog is like your home online. The better the content, the http://www.hastac.org/blogs/chamberlin/wall-within-portrait-pixelated-dream more it gets shared and the higher you rank on Google. It should be updated with fresh posts a couple times per week at minimum. David Hale, the UGA beat writer for the Macon Telegraph, has his own blog as well and it is getting rave reviews from the Georgia community.
Hale usually writes feature stories for the print (and online) edition of the paper, but he will also put up the random tidbits that didn’t make the cut on his personal blog. The end result is all the juicy stories fans love to hear, as well as the rarely reported quotes and insights that may not make the cut.