1) Singyour company’s praises with happy customer testimonials on your website. Nothing beats converting leads to actual sales by using satisfied word-of-mouth referrals. Yet, this alone would not be effective in generating leads if no one came to visit your website. You obviously need a brand. That in itself breaks down to several components: a vision, motivation, then the strategy. In order to come to this realization, you will need to use your vision.
Once you have the vision, it can motivate you and your company, becoming the driving force for the next step the strategy. This is where the fun begins; you have to be creative. Both Sohaib Athar (@ReallyVirtual on Twitter) and Mocsin Shah (@m0hcin on Twitter) were Tweeting away as helicopters flew overhead, in addition to other events, not knowing they were live-blogging the events via the microblogging site Twitter. Only posting links or promotional content.
Twitter is a personable social networking platform, and using it only for promotion goes against what Twitter stands for. Your Twitter audience probably does not like receiving spam mail or spam phone calls, and it won’t work on Twitter either. If you need http://www.bloter.net/archives/63031 (http://www.diandian.com/tag/E-commerce) a place to post promotional material, use your website. Or better yet, stick with print ads. To download the Facebook toolbar for either Internet Explorer or Firefox, visit the Facebook web site and just follow the instructions based on your browser.
Why did I get these reactions? Twitter was designed around personal communication. Its question prompt: “What are you doing now?” can’t correctly be answered with anything except a personal message. Twitter purists don’t even want to know what you’re thinking, and certainly an ad or solicitation is inappropriate as a welcoming message. It is contrary to the whole spirit and intent of the medium. By clicking around the categories,you can quickly find and add several top tier twitterers based on your area of interest.
Then you can begin to follow them watch their updates and engage them in social conversation, expanding your own network.