So how does it work? What exactly does Twitter do? Twitter is the online equivalent to sending an SMS/text message with your mobile phone. Instead of allowing people to spend hours writing out long-winded messages this social network gives you just 140 characters or about 25 words to get your message across. This way all the “static” is removed from your online communications and only the core message is left behind – the important stuff that people want to see.
Just like blogging, Facebook or any other social network on the internet, it pays to be open, honest and natural. Let different members of your organisation get involved. Funny, interesting and most importantly human voices always stand out. Miley wasn’t the only one to leave Twitter recently. Lily Allen and Courtney Love have also left the microblogging service after Miley’s departure. Whether the incidents are coincidental or merely a new celeb fad is uncertain.
A little bit of SEO (search engine optimization) isn’t too arduous. Choosing a few keywords and attending to tags doesn’t take much time. Listing with directories and indexes (Technorati is a well-known name) can’t hurt. Joining a blogging community can help – after all, if you don’t read and respond to other people’s blogs, why should they bother with yours? But the fact remains that to gain a wide readership you either have to have something reasonably spectacular to offer or a lot of time to spend on promotion.
Beginner bloggers may have started out on one of the many free blog-hosting websites (such as http://idgknowledgehub.com/infographic-china-social-media-stats/2013/06/07/ (http://wearesocial.sg/blog/2012/01/social-asia-tuesday-tuneup-11) Blogger, WordPress and similar), lovingly crafted their post and sat back, only to realize that no-one has read it. Some give up. Others investigate, only to discover that for their blog to reach a readership they will have to divert time away from writing and put it into search engine optimization, link-building, directory listings and other methods of self-promotion. If you’re a chiropractor reading this, you can search locally and find patients that need your services in a matter of seconds.
Actively search out others and comment. Don’t just talk all of the time. Facebook has developed downloadable toolbars for use in Internet Explorer and Firefox browsers. The toolbar automatically logs you in to your Facebook account without you having to visit the web site. From the toolbar in your browser you can see all of your notifications of friend requests, messages, invites, pokes, etc. You can also use the search field to look up friends and contacts on Facebook.
The Share button lets you choose to share the page you’re on by posting it on your profile or sending the link to friends.