So what is it? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Too many retweets. I don’t https://0-www.executiveboard.com.pulse.petronas.com.my/blogs/serving-asian-customers-think-social-media/ know who thought this was a good idea – it really isn’t. Businesses think that retweeting information that includes them to their own Twitter will drive traffic and sales, and while it might, it’s also completely annoying. Maybe your Social Media Marketing experts won’t mind since they won’t read your content anyways, but for the average Joe will mind.
If you have to retweet, make sure it’s not promotional. No one minds if you retweet about a missing child or Michele Bachmann’s crazy antics. But if you continuously retweet information http://brandchannel.com/home/post/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx about the new renovations in your store, people will get very, very annoyed with you. It is a constant process, though; we have to move, change and adapt to our clients needs. Without the wonderful team I have, I am confident I would not have come to this realization.
With that said, here is my opinion on how and what is needed for any business to succeed. Focus more on online marketing. Between local marketing and online marketing, it’s best to give a lot of your energy to the latter. Online marketing allows you to reach out to thousands of people all over the world at a very cheap cost. You can utilize http://www.go-gulf.com/blog/how-organizations-structure-social-media-teams/ (wikipedia.org) free tools, including social networking sites, microblogging and blogging platforms, social bookmarks, directories, and article directories to promote your products and services.
It’s much easier for you to come up with a website than a sign or a newspaper ad. Web hosting and domain packages cost less and guarantee 24/7 exposure at least for a year. Take short meaningful sentences from your blog post and format them into tweets that people can digest and understand immediately and add a link to that specific post. Posting too much. Using your Twitter regularly is a good thing, but be careful not to overdo it. If it would get your banned in a chatroom, avoid it on Twitter.
It’s bad to post five times in a row. It’s worse to do it every day. Posting too much in a day or posting several times in a row are bad business strategies you should always avoid. If you must, leave one or two hours between tweets, and make sure the content is relevant. And as always, trim down any retweets, as it counts as repetitive information that no one likes to hear. 5) Pinterest – This relatively new image sharing network has exploded. Chiropractors can use it to search out local people in their city to friend and connect with.
The great thing is that internet users still like getting notifications from Pinterest, as opposed to Facebook.