Why did I get these reactions? Twitter was designed around personal communication. Its question prompt: “What are you doing now?” can’t correctly be answered with anything except a personal message. Twitter purists don’t even want to know what you’re thinking, and certainly an ad or solicitation is inappropriate as a welcoming message. It is contrary to the whole spirit and intent of the medium. How popular is Twitter? As of early 2011 this service has over 200,000,000 (200 million) users who send more than 60,000,000 (60 million) Tweets per day.
This is a massive audience that you can tap into as part of your overall marketing efforts. But people don’t just use this service via their computers – there are numerous Twitter applications for both iPhones and smartphones so your market reach has now become even broader. No matter where people are they can read your Tweets. The mechanisms for these conversations include a number of mediums – some are communicative, others collaborative and others include multimedia or a combination of all three.
Social media can take many forms, but one element that consistently sets all of its incarnations apart from “traditional” media, is that it is produced to be shared. For example, you can search for the term “Internet marketing” for all twitter posts and the results are put into their own group and continuously updated. Finally, you can chose to shorten any of your long Urls with any number of Url shortener services like Tinyurl.
In a nutshell, microblogging (also known in its hyphenated form: micro-blogging) is an Internet-based communication that is distinctive for its short and constant messaging. Usually, a microblogger joins a microblogging site (see below for the options), gathers a group of fellow micro-bloggers around him who ‘follow’ him, and periodically changes his ‘blog’ to reflect what he is doing. This new method of marketing is called inbound marketing and does just what it says.
It brings customers to you and your business. Places like face book, Twitter and blogging spots are the platform to this new type of business advertising. The world on Sunday night and Monday morning comments – http://www.digitalbuzzblog.com/infographic-rise-of-social-media-ad-spending/comment-page-1/ – was all a’Twitter about the killing of Osama bin Laden, but Twitter has shown itself to be of great use in many breaking news events. In this case, at least two Twitter members had unknowingly live-Tweeted the U.S. raid against bin Laden in the Pakistani city of Abbottabad.