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It has to give and create a different advantage and perception over the offer your competitors http://www.brandchannel.com/home/post/feed/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx?format=ATOM give. Similarly as you are trying to establish your expertise, there are other industry experts using Twitter as well. You can connect with other experts in your field and ask them questions. By having your questions answered, you can learn new things and broaden your industry knowledge even more. Go to twitter.com and create an account if you haven’t already.
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The important thing with this Google+ Local listing is to get reviews, citations, links, and social shares. People buy chiropractors like they buy books online these days. If you have the most reviews, you establish the highest social proof. Strive to get 2-3 times that of your closest competitor.