1) Google+ Local (formerly Google Places) – This is the maps section when you go online and do a geographical search for any business or speciality. It’s free, but it brings some of the best and most qualified traffic to your chiropractic office. Some have called it the most valuable real estate on Google for small business owners, period! Now is the best time to stop all those campaigns that generate poor sales or don’t work at all.
This way, you’ll have more budget and time to those that convert to profits. The idea of twitter is to get as many “followers” as you can, the idea being that the more followers you have, the more traffic you can drive towards whatever your website may be. This isn’t always the case, however. Some people use twitter to keep in touch with friends or to make new ones. The whole point of twitter, when you break it down, is to communicate with other people.
Because you only have 140 characters in which to state your message, you have to make what you say relative to what you want people to hear. In other words, don’t waste the space that you have in which to send a message. 2) Online video – This medium is quite possible the best one on the planet to connect with prospective chiropractic patients. People get to see you, look in your eyes, and establish rapport BEFORE setting foot in your office.
YouTube is the big video sharing website where you’ll want your videos, however, there are dozens more communities where you should upload them. Not to be outdone, the venture capital community has been busy as well. It was announced last week that San Francisco-based Twitter received the largest venture capital investment in history http://fashionscollective.com/FashionAndLuxury/01/5-things-to-know-about-marketing-in-china/ (http://en.wikipedia.org/wiki/Sina_Weibo) when the Russian firm DST Global invested $800 million in the microblogging site. Another useful way to promote your blog through Twitter is to ask your Twitter followers for diggs and stumbles for your stories.
If you share valuable information with your followers, they can help you spread the information further on platforms like Digg and StumbleUpon. This can bring more traffic to your blog. If you come from the old school of thinking, a brand takes a lot of money and time to create. With today’s online business, however, it can be attained with the right combination.