The short answer is: subtly. You can’t always lead the conversations – and you need to be honest. Don’t bombard the audience with noise and marketing messages – they will just switch off, or you’ll be lost in the din – neither are optimal situations. Using social media to increase your sales to companies that maintain pools is a good idea. Blogs and press releases can generate interest in your company. Interest can lead to sales. You can also use microblogging sites to reach potential pool maintenance customers.
Blogs and tweets are a good way to reach other companies. You can also reach affluent homeowners this way. It depends exactly what they do. But what it sounds like is they’re going to have premium accounts to help companies manage their communication in terms of better analytics for figuring out who’s reading you and all that sort of stuff. I don’t think they’re moving into the enterprise space, per se.
I think they’re trying to make a more robust version of what Twitter already is that companies will be willing to pay for. We don’t really see that as competitive to what we’re doing. The mechanisms for these conversations include a number of mediums – some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from “traditional” media, is that it is produced to be shared.
In real estate you depend on a certain amount of networking to gain new clients and to become successful. Twitter allows you to connect with a wide range of individuals from all walks of life. As an agent you could use this ability to share your listings with others, promote yourself and your agency and more importantly meet new potential clients. Then, get a vanity URL so the website address is easy to remember.
Then start to build your fan base. Get a custom landing http://en.wikipedia.org/wiki/Microblogging_in_China page built on Facebook so you can drive the traffic there for maximum results. Post high quality images on the social network since they get shared more that regular text updates or videos. Lead generation business is big time Internet marketing for small businesses today. It’s a simple 3-step flow to: 1) sing, 2) ping and 3) ding! your way to increased visibility that promote leads.