You might think using social media and your own blog to talk about your company is one of the ways to get your name out there. This may comments be true to some extent, but it is not the whole story. To use the Internet effectively, you need to ask yourself what your potential customers want to know. The world on Sunday night and Monday morning was all a’Twitter about the killing of Osama bin Laden, but Twitter has shown itself to be of great use in many breaking news events.
In this case, at least two Twitter members had unknowingly live-Tweeted the U.S. raid against bin Laden in the Pakistani city of Abbottabad. Just like blogging, Facebook or any other social network on the internet, it pays to be open, honest and natural. Let different members of your organisation get involved. Funny, interesting and most importantly human voices always stand out. Admittedly, I didn’t jump on the Twitter bandwagon immediately. I heard about it http://www.andreavit.com/blog/search-engine-optimization/seo-cina-baidu.html over a year ago and I definitely underestimated the importance of how powerful this site really is.
Yet, that’s still not enough to get the mega hits you’d like to end https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_China up prospecting with. So, you’ll want to join social groups such as Facebook and LinkedIn (the leading social site for professionals and businesses) and the new kid, Twitter, with its 140-character microblogging “tweets” or posts. Weekends aren’t a good time to post status updates which you would like to be popular for a couple of reasons. Firstly, most people have a tendency to go out much more at the weekends and will therefore use facebook less, consequently fewer people will see your status update.
Furthermore, even the people who do log on often will not want people to know they’re on-line at the weekend as it will imply that they’re not social and staying in at the weekend while they ought to be out and about having fun. As a result many people will not socialise with any person during these periods on facebook so that it seems like they’re not on-line and possibly out and about. How popular is Twitter? As of early 2011 this service has over 200,000,000 (200 million) users who send more than 60,000,000 (60 million) Tweets per day.
This is a massive audience that you can tap into as part of your overall marketing efforts. But people don’t just use this service via their computers – there are numerous Twitter applications for both iPhones and smartphones so your market reach has now become even broader. No matter where people are they can read your Tweets.