http://wearesocial.net/blog/2012/04/monday-mashup/, http://www.acclaro.com/newsletter/social-media-guide-to-china. When the dust settled on July 11, a consortium of companies, led by Apple, Sony and Microsoft ended up buying the Nortel patents, which will probably not lead to a single new innovation or technology. Quite simply, this was nothing more than “protection” money. The final price was a cool $4.5 billion. Of course, Twitter can be a good way to draw attention to your best content, and even to special offers or products. However, the content must be genuinely remarkable to be worth posting about.
If it isn’t people will lose faith in you and your company. The same applies for promotions. Only posting links or promotional content. Twitter is a personable social networking platform, and using it only for promotion goes against what Twitter stands for. Your Twitter audience probably does not like receiving spam mail or spam phone calls, and it won’t work on Twitter either. If you need a place to post promotional material, use your website.
Or better yet, stick with print ads. Too many retweets. I don’t know who thought this was a good idea – it really isn’t. Businesses think that retweeting information that includes them to their own Twitter will drive traffic and sales, and while it might, it’s also completely annoying. Maybe your Social Media Marketing experts won’t mind since they won’t read your content anyways, but for the average Joe will mind.
If you have to retweet, make sure it’s not promotional. No one minds if you retweet about a missing child or Michele Bachmann’s crazy antics. But if you continuously retweet information about the new renovations in your store, people will get very, very annoyed with you. That means you only have a limited amount of characters on your key pad that you can use to post. In a regular blog, you can post paragraph after paragraph and it is good to use that for detailed information about what you are sharing with your readers.
microblogging puts little snipits along with links and it allows your readers to decide a bit easier if they want to go and read all you have to say. Here are the cool things about it: So you get all the power of twitter but all your posts, replies, direct messages are place into their own group which makes things easier to manage. You can add people into new groups. You can create your own search groups.
Twitter presents itself as a social networking tool. If you are looking to connect with professionals and experts in your industry, you can find and connect with them using this tool. Twitter service helps you to connect with like-minded people and build long-term relationship with them. Everyone in the network remains updated by sharing tweets (posts) shared in real time. This is a great way of promoting your blog.