wearesocial.fr – http://wearesocial.fr/blog/2012/04/la-revue-du-lundi-par-social-106/. Over 74 slides, one is just hit with fact after fascinating fact – initially about the reach and penetration of social media, and then how to converse with audiences. It’s truly inspiring stuff. This is one of the most widely used twitter tools around today. Its based on Adobe technologies AIR platform. It takes over where Twitter.com left off in terms of additional features. Its a desktop based application number one, which means you’re not constrained to refreshing a browser to get your updates from Twitter in your browser.
Every company I’ve ever worked for, especially big companies, nobody knows who anybody else is. The bigger the company is, the harder it is to learn who your co-workers are and to understand what other people may be working on. So we saw a need for something that would enable better communication and collaboration within an enterprise. And we do that by applying what we learned from the consumer internet space.
In people’s personal lives, they can use these great sites like Facebook and Twitter to stay in touch with their friends. And then, when they get to work, all the tools seem to be really archaic and hard to use. We just thought that the software you use at work should be a lot more like the software that you get to use in your personal life. Twitter is microblogging. That means you only have a limited amount of characters on your key pad that you can use to post.
In a regular blog, you can post paragraph after paragraph and it is good to use that for detailed information about what you are sharing with your readers. microblogging puts little snipits along with links and it allows your readers to decide a bit easier if they want to go and read all you have to say. Is the update time critical? – By that I mean, are you updating your own status in relation to a thing you happen to be doing right now?
If so, then the ideal time to post is either prior to or during the event. People are far more likely to comment on a status regarding something you are about to do rather than something you have previously done. Posting afterwards additionally runs the risk of someone different posting about it already and stealing your thunder (e. g. viewing a sporting event). Obviously those with the time, energy and motivation have the edge.
The sad thing about the blogosphere is that those people are often those with something to sell. They will be skilled in putting their blogs forward, while Joe Bloggs languishes in obscurity at the bottom of the rankings, swamped by professional competition. If you connect with your fellow “Twitterers” with meaningful updates, then you’re tapping into a very valuable opportunity. The chance to spread your ideas and to interact with influential people who might share your message with others.