Inspired by Twitter and Facebook, it’s a business-focused social networking tool designed to increase communication while decreasing email traffic. Launched on stage at TechCrunch50 in September 2008, it’s now used by such corporations as Xerox, Disney and the BBC. It all depends on what you are trying to accomplish-and what kind of constituency you have. Do you want to microblog just to give your friends an insight into your daily routine-a Gmail, Facebook, or Twitter update is sufficient.
Or, are you trying to gain traction in a new business? Expose your microblogging thoughts on LinkedIn, a professional resume-like networking site. Or you can Twitter to businesses or business owners. It’s not http://www.successful-blog.com/1/9-truths-about-social-media-big-business-wants-us-to-know-and-2-proofs-they-want-from-us/ (www.insidefacebook.com) easy to decide. It is also customary to send them a direct message thanking them for following you. One of the biggest “twitter taboos” is to send your new follower a direct message with an affiliate link or a link to your website. If they are interested in you, trust me, they with click on your website in your profile to find out more about you.
Adding a link to your thank you DM is like shoving your information down their throat…and may be considered Spam. The mechanisms for these conversations include a number of mediums – some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from “traditional” media, is that it is produced to be shared. Exactly what caught my attention were the topics covered cheap they’d utilized something like Debategraph for that construction of collective knowledge.
Anything suitable, because the platform to create visual maps of content groups and subcategories. A little bit of SEO (search engine optimization) isn’t too arduous. Choosing a few keywords and attending to tags doesn’t take much time. Listing with directories and indexes (Technorati is a well-known name) can’t hurt. Joining a blogging community can help – after all, if you don’t read and respond to other people’s blogs, why should they bother with yours?
But the fact remains that to gain a wide readership you either have to have something reasonably spectacular to offer or a lot of time to spend on promotion. When approached correctly, strategy becomes a long-term response to the changing environment. This involves making a fundamental decision about how to match resources to the ever-changing environment. “Doing the right thing is far more important than doing things right.” Although I can’t remember who said this, it’s oh so true when it comes to branding strategies.